Dear I am a Hero families,
Today we’re writing to you with full hearts.
After 8 incredible years in Dubai — the place where I am a Hero was born — we’ve decided to open a new chapter and bring the brand to Spain, the place we call home.
From the very beginning, this has always been more than a business for us.
We are a brand with purpose.
We created I am a Hero with the hope that children could enjoy reading, use their imagination, and disconnect — even just for a little while — from screens.
But also, deeply, this project has always been a tribute to our mother, to the values she gave us, and to the way she taught us to dream.
And now… it feels like the right moment to bring that story back to our roots.
In Spain, we will be launching a renewed version of the brand with a slightly different.
At the same time, we want to reassure you that nothing changes for you in the UAE and surrounding regions.
Our website, our products, and everything you know and love will remain exactly the same.
The only difference you may start to notice is on our Instagram, which during the coming months will give more visibility to this new concept in Spain as we work to position it in this new market.
This step is filled with emotion, gratitude, and excitement.
Thank you for being part of our story. Truly.
With love,
The I am a Hero team 🤍
