About Us

Since you are here, why not find out more about I'm a Hero books. Well, I'm a Hero books is a family start up created by two siblings, Arcadi and Isabel.

The idea started when Isabel moved to Dubai and Arcadi (the illustrator) handmade a memory book for his niece. She absolutely loved it and wouldn’t put it down because she had photos of herself and her family in the book, as well as a story and key things for her to learn, such as numbers, colours, countries etc.

We thought it would be a fantastic idea to create a personalised book where children could see themselves on every page and be the main character of a story. It is also a way to pay tribute to our mother through our stories.

So that you understand a little more, we will explain a very painful chapter of our lives. In 2012, our mother Menchu Sotelo died suddenly from a stroke at the age of 61. On the day of her funeral, I remember that those at the centre asked us if my mother was a well-known person, because more than 1,500 people attended, including family, friends and students from the school where she taught. And no, she was not a well-known character, just a Chemistry teacher at a school in Barcelona, but the big difference is that she went out of her way to help her teenage students at times when they were a bit lost. We realised that helping others, being kind, affectionate, cheerful, patient and above all having strong values were appreciated by others. For this reason, we decided that all the stories would have values and learnings that she taught and that we want to share. Because in life these values can be taught to our little Heroes from an early age through our books.

And how do we do it? Well, we capture the childrens attention by turning them into the Hero of their own story. Children are excited to see the main characters of the story performing.

Our purpose is to re-engage children with reading and instilling moral messages. We want them to enjoy having a physical book in their hand.

That’s how I’m a Hero books was born!